My biggest regret of last summer is not buying the Pink Eva Birkenstock in May! By the time July rolled around they were sold out everywhere. This year I was sure to be on it and I have no regrets. These have been my best purchase during Covid and hands down my favorite shoe of the summer. Whether I am walking Olive or heading to the pool these are always the first sandals I go to slip on.

Summer style this year is looking a bit different. I find myself revamping my old favorites and adding in a few key pieces to change up the look.

Same went for my trip up to Kingston, NY this weekend to visit a few friends who recently bought a house there. It was going to be a HOT day, I knew we’d be outside walking around town - shopping, and I was going to have to dress accordingly.

Color palettes are one of my favorite components of a brand style guide to develop. I’ve always had a keen sense of color and enjoyed working for a number of different brands over my career that pushed the boundaries on color combinations. From the floral color palettes of Disney’s Tinkerbell to the vivid hues of Vera Bradley’s iconic prints, I’ve seen it all AND press checked many types of product on many different substrates.

When choosing a color palette for a brand or for a client project there are 3 simple tips you can follow to create a simple and effective color palette.

Did you know that yellow is the brightest color that the human eye can see? Yup! Yellow represents youth, fun, joy, sunshine and other happy feelings creating a cheerful and energetic reaction. Just seeing the color yellow allows you to feel a sense of joy and comfort.

Yellow is the best color to boost enthusiasm in your life and can contribute with greater confidence and optimism. It loves challenges, especially the mental kind. In color psychology, yellow is known as the color of communication. It is a great speaker, networker and journalist, who all work and communicate on the mental level.